Recruitment and Selection in the Digital Age: An Empirical Study of Social Media's Role in Shaping Employee Perceptions in the IT Industry

This paper provides a systematic and conceptual review of the nascent influence of AI on the transformation of recruitment and onboarding from HRM angle. Drawing on academy research, industry expert opinions and theoretical models, this study investigates how AI-powered technologies (e.g. predictive analytics, natural language processing, and intelligent automation) enhance recruitment efficiency by reducing time-to-hire, enhancing candidate match, and decreasing cost-per-hire. The paper also looks at how AI impacts on the efficacy of onboarding, highlighting how it can further personalise learning, streamline processes and increase early staff engagement. The research underscores critical concerns of algorithmic bias, privacy, loss of human touch and stakeholder trust. The report points to the need for hybrids that move AI functions around in a way that responsible governance is applied and there’s an empathetic human in the loop. Lastly, the research urges the ethical and inclusive integration of AI to HR practices to ensure a transparent, fair and safe recruitment and retention in a new world of work.