Publisher’s note

Emerald Publishing is committed to the realization of a research and publishing environment built upon transparency, accessibility, and integrity.Accordingly, we have signed the Declaration to #DefendResearch, which aligns with our core values and long-

Publication Details

Journal
Journal of Consumer Marketing
Published
2025-06-24
DOI
https://doi.org/10.1108/jcm-08-2025-060
Primary Topic
Academic Publishing and Open Access
Type
article
Field-Weighted Citation Impact
0.00
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article

Publisher’s note

Journal of Consumer Marketing
Academic Publishing and Open Access
article

Publisher’s note

article en

Abstract

Emerald Publishing is committed to the realization of a research and publishing environment built upon transparency, accessibility, and integrity.Accordingly, we have signed the Declaration to #DefendResearch, which aligns with our core values and long-

Journal of Consumer MarketingVol. 42(5)
Openalex Percentile: Top 85%
Academic Publishing and Open Access
DOIOpen Access PDFOpenAlex
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Publisher’s note · Journal of Consumer Marketing (2025) | TGRS Research Map | TGRS