A STUDY ON CUSTOMER SATISFACTION ON BIG BAZAR

In today's dynamic market environment, understanding and adapting to changing customer tastes and preferences has become crucial for business sustainability and growth.Customer satisfaction, a subjective and multifaceted concept, plays a pivotal role in shaping consumer behaviour, influencing factors such as repeat purchases and brand loyalty.It is influenced by various psychological and physical elements, making its evaluation essential for strategic decision-making.Particularly in the highly competitive landscape of Multilevel Marketing and retail sectors, identifying the key determinants of customer attitudes is vital for long-term success.Big Bazaar, a major retail chain under the Future Group, exemplifies this evolution.Since its inception in 2001, it has expanded rapidly across India, transforming from a fashion-centric outlet to a comprehensive hypermarket.Offering a diverse range of products-from groceries and apparel to electronics and furniture-Big Bazaar aims to provide a holistic shopping experience that caters to the varied needs of Indian consumers.This study explores the factors influencing customer satisfaction in such dynamic retail environments.