A STUDY ON CUSTOMER PERCEPTION TOWARDS PUBLIC MUTUAL FUNDS AND PRIVATE MUTUAL FUNDS

The purpose of study is to determine the main elements influencing investor preferences and decision by examining consumer perception of public and private mutual funds.In order to obtain qualitative insights, we employed a mixedmethods approach, surveying a wide rang e of investors and conducting indepth interviews.The results show that while private mutual funds are preferred due to their greater returns and more individualized services, public mutual funds must prior itize trust and openness.The report also emphasizes how financial literacy and market awareness affec t investment decisions.Fund managers and legislators can use these information to improve mutual fu nd offerings and better meet investor expectations.