The Role of Computer Games in Museum Communications: Analysis and Prospects of Use

The evolution of museums from static repositories of historical artifacts to dynamic centers of learning and visi-tor engagement has become one of the features of museum development in recent decades. Among the many methods currently used to improve visitor interaction, computer games have a definite role to play. They serve several aims in museums. For example, game technologies are used in educating visitors, making the process of learning new knowledge more exciting. In addition, games are able to increase the involvement of visitors and turn passive spectators into active participants of the process. The article examines the role of computer games in museum communications. Particular attention is paid to the use of computer games to improve the museum's interaction with visitors, increase their involvement and attract new audiences. The problems related to the integration of computer games into the museum environment are considered.