СТРУКТУРУВАННЯ ФУНКЦІЇ ЯКОСТІ ЯК ІНСТРУМЕНТ ПЛАНУВАННЯ ПРОЄКТУ

In the context of increasing project complexity and growing demands from stakeholders, there is a need to use tools that enable effective integration of customer requirements into project planning and implementation processes. One such tool is the Quality Function Deployment (QFD) method. The aim of the article is to develop an approach to applying the QFD method in project planning to enhance the efficiency and effectiveness of project implementation by more accurately considering stakeholder requirements at all stages of the project cycle. The object of the study is the process of structuring the quality function as a project planning tool. The methodological basis of the study is the systems approach to project management, methods of stakeholder analysis, logical structuring of requirements, and the construction of the "House of Quality." The study also includes elements of comparative analysis and generalization of practical experience in the application of QFD. The main hypothesis of the study is the assumption that the structuring of the quality function largely determines the potential of the project planning tool. Main content. The article examines the key stages of applying the QFD method in managing the development of an online project management course for master’s students: identifying customer needs, transforming requirements into technical characteristics, setting priorities, and building the "House of Quality" matrix. Originality and practical significance of the study lie in adapting the QFD method to the specifics of educational projects, as well as demonstrating its effectiveness as a tool for improving planning quality and customer orientation. Conclusions and prospects for further research. The QFD method has proven effective in the planning process, enabling better alignment of customer expectations with project outcomes. Promising areas for further research include the integration of QFD with agile project management methodologies.