ЛОГІСТИЧНИЙ МЕНЕДЖМЕНТ СТАЛОГО РОЗВИТКУ: ВПРОВАДЖЕННЯ ESG-СТРАТЕГІЙ У ЛОГІСТИЧНІ ПРОЦЕСИ

The logistics sector is undergoing rapid development, accompanied by an increase in environmental burden, social challenges and management dilemmas. Strengthening regulatory requirements and the demand for ESG-oriented approaches determine the need to integrate the principles of sustainable development into logistics management. Research objective. Development of a generalized model of ESG-oriented logistics management (ESG-LogiM) based on the analysis of ESG reports, corporate strategies and cases of leading logistics companies. Research object. ESG tools, technological platforms and services of logistics companies and their impact on efficiency and business models. Research methods. Content analysis of ESG reports of 5 global companies (2020–2023), cross-case analysis, SWOT analysis and conceptual modeling were applied. Research hypothesis. Integration of ESG strategies into logistics based on a comprehensive model ensures increased efficiency, stakeholder trust and competitiveness in the long term. Presentation of the main material. 67 ESG initiatives were identified, among which the environmental component dominates (47.8%), 15 key ESG indicators were developed, and the ESG-LogiM model was built, combining all three components in a cyclical management process. Originality and practical significance. For the first time, a comprehensive ESG logistics model with quantitative indicators and an implementation algorithm was proposed, which is a tool for business, investors and regulators. Conclusions and prospects for further research. ESG strategies increase logistics efficiency, reduce emissions, costs, and reputational risks. Prospects include the development of industry standards and the adaptation of ESG in Ukrainian logistics.