CONTEMPORARY ETHICAL ISSUES OF ARTIFICIAL INTELLIGENCE / АКТУАЛЬНЫЕ ЭТИЧЕСКИЕ ПРОБЛЕМЫ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА

The article “Contemporary Ethical Issues of Artificial Intelligence” highlights the core problem of how the concepts of ethics and artificial intelligence relate to one another. In the context of artificial intelligence, it explores how the moral norms present in a given socio-cultural environment can be aligned with the ethical algorithms embedded in artificial information systems. The article emphasizes the idea that if a moral norm is individualized in certain expressions, it becomes difficult to design a unified algorithm that would adequately correspond to every individual's moral-ethical stance in diverse socio-cultural situations. When applying the capabilities of artificial intelligence at all levels of managerial activity, the focus should remain on the human being as a bio-psycho-social phenomenon, their full adaptation possibilities and abilities.