MANAGERIAL CHALLENGES OF GENERAL EDUCATION DEVELOPMENT IN THE REPUBLIC OF ARMENIA / ՀԱՆՐԱԿՐԹՈՒԹՅԱՆ ԱՌԱՋԸՆԹԱՑԻ ԿԱՌԱՎԱՐՉԱԿԱՆ ՀԻՄՆԱԽՆԴԻՐՆԵՐԸ ՀՀ-ՈՒՄ

This article is dedicated to the analysis of strategic management challenges in the development of general education in the RA. The authors emphasize the importance of clarifying the objectives of education management, prioritizing actions, and defining performance indicators to promote strategic progress. The paper presents a hierarchy of actions based on supranational, national, and individual goals and proposes key performance indicators (KPIs) along with a phased model for their application to ensure measurability, comparability, and high efficiency of development outcomes. The necessity of both content-based and managerial and managerial reforms in education is also addressed, linking them to issues of educational competitiveness and national security.