Information Support of State Assistance to Youth Development

In the modern world, the development and education of youth is considered as the basis for the future development of national states.As part of their youth policy, governments are implementing measures of state support for youth and developing mechanisms to stimulate their formation and education in the national interests.Government authorities develop and implement various mechanisms to stimulate the development of youth: grants, educational programs, festivals, competitions, social benefits and etc.To ensure the effectiveness of government support measures for youth development, it is important to ensure that young people and their teachers and mentors are informed about them.At the same time, young people represent a specific audience, and therefore it is worth taking into account their characteristics and preferences in communications.The authors conducted a sociological study to establish the level of awareness of young people aged 14 to 35 years from different regions about the mechanisms of state stimulation of youth development.The study involved 537 people (65.5 % female and 33.5 % male) from 55 constituent entities of the Russian Federation.It was found that the youth surveyed poorly informed about existing measures and mechanisms of government support aimed at supporting youth initiatives and their development.In this regard, it is necessary to further improve the mechanisms of interaction between government bodies and young people in the media space, taking into account the characteristics of this target audience, to develop social networks and publics with the involvement of media people well known to young people, to increase the media literacy of teachers and civil servants implementing the country's youth policy.