Student Innovation Adoption in Digital Media Literacy-Based Educational Communication

Education is not only a process of transforming knowledge and skills but also developing characteristics of mindset, mental, and behaviour that are creative, productive, and innovative, humanistic with a social spirit, adhering to ethics and legal norms, thus becoming a soul with idealism to be truly beneficial to the public..Education is a knowledge transmission process that shapes and develops students' interests, abilities, and skills through constructive educational communication in the digital age, which is fascinating to research.This study included qualitative approaches, including participatory learning and action, as well as data collection by questionnaire distribution to 30 students from 10 favorite high schools, with the results refined through focus group discussions, interviews, observation, and documentation.Quota sampling was used to choose three informants as organizational administrators of those favorite high schools.Data analysis involved descriptive analysis and constructive engagement.The findings revealed that educational communication via digital technology media creates four categories: followers, learners, creators, and innovators.Research implications recommend the utilization of digital technology media in learning; it is necessary to implement educational communication theory to support the development of creative and productive digital literacy to minimize phubbing and conduct disorder as a negative impact of digital media usage.