LANGUAGE MENTALITY AS A SOCIAL-INDIVIDUAL PHENOMENON: FEATURES OF UNDERSTANDING IN THE CONTEXT OF THE “IDENTITY MATRIX” MODEL

The phenomenon of language, one of the spheres of culture, “works” in the system of mentality as one of the deep-psychic, functional settings, as well as a socio-cultural setting. The language setting of the mentality is the basis of self-determination of an individual, a social group and a large community of people – society, state, civilization, culture. The research problem is that language and language attitudes influence human perception, evaluation and behavior, and this must be taken into account in educational and upbringing activities. Language mentality largely determines the social and individual self-determination of the subject. It becomes the source of the social determination of the subject in the process of mastering the surrounding natural and social reality. The multilevel phenomenon of linguistic mentality has a certain historical extension. The “picture of the world” gradually changes over time, remaining relatively stable in the space of temporality. The comparative-historical approach in the study of mental phenomena allows us to compare the “worlds of everyday life” that take shape in certain historical times and eras. In the space of modern all-Russian civic identity, the sphere of linguistic mentality is one of the essential elements of the 16-bit author’s concept, which is called the “Identity Matrix”. The “Identity Matrix” contains the most important structural-content and value-semantic constants for self-determination of the subject. The philosophical and educational focus of the “Identity Matrix” emphasizes the focus of our proposed construction on the sociological study of identification structures in the space of modern Russian education with the possibility of highlighting weaknesses and adjusting them towards strengthening.