A STUDY ON VIRTUAL SHOPPING EXPERIENCES AMONG YOUNG CONSUMERS

The advent of the internet and digital technologies has catalysed a profound transformation in the retail landscape, giving rise to virtual shopping as a prominent mode of consumer engagement. This shift has presented a lifetime opportunity for businesses to revolutionize their operations, enhance customer experiences, and tap into new markets. Virtual shopping, characterized by the use of digital interfaces to browse and purchase goods or services, has evolved from simple online stores to immersive experiences incorporating virtual reality (VR), augmented reality (AR), and even metaverse environments. This evolution necessitates a comprehensive understanding of consumer behavior within these virtual spaces, particularly among young consumers who are at the forefront of digital adoption.