A STUDY ON IMPACT OF UPI AND DIGITAL WALLETS USAGE ON FINANCIAL PERFORMANCE OF AXIS BANK HYDERBAD

The way banks operate and how their clients use their services has been altered by digital payments. With an emphasis on Axis Bank, this paper examines how digital payments have affected the banking industry.Through an analysis of transaction histories, bank data, and customer usage, the study concludes that digital payments have enhanced Axis Bank's offerings by making them quicker and simpler forclients.More transactions and more consumer satisfaction have resulted from services like UPI, onlinebanking, and mobile banking.But there are other obstacles that must be overcome, like cybersecurity threats, technical problems, and digital literacy.According to the report, in order to overcome these obstacles and maintain its competitiveness, Axis Bank should continue to upgrade its digital infrastructure, train clients on how to use digital services safely, and make investments in robust security measures.

Authors

Publication Details

Journal
International journal of management research and business strategy.
Published
2025-06-21
DOI
https://doi.org/10.62653/ijmrbs.2025.v15.i2.pp162-175
Primary Topic
Islamic Finance and Banking Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

A STUDY ON IMPACT OF UPI AND DIGITAL WALLETS USAGE ON FINANCIAL PERFORMANCE OF AXIS BANK HYDERBAD

S. Narender, P. Madhulatha
1 links
International journal of management research and business strategy.
Islamic Finance and Banking Studies
article

A STUDY ON IMPACT OF UPI AND DIGITAL WALLETS USAGE ON FINANCIAL PERFORMANCE OF AXIS BANK HYDERBAD

S. Narender, P. Madhulatha
article en

Abstract

The way banks operate and how their clients use their services has been altered by digital payments. With an emphasis on Axis Bank, this paper examines how digital payments have affected the banking industry.Through an analysis of transaction histories, bank data, and customer usage, the study concludes that digital payments have enhanced Axis Bank's offerings by making them quicker and simpler forclients.More transactions and more consumer satisfaction have resulted from services like UPI, onlinebanking, and mobile banking.But there are other obstacles that must be overcome, like cybersecurity threats, technical problems, and digital literacy.According to the report, in order to overcome these obstacles and maintain its competitiveness, Axis Bank should continue to upgrade its digital infrastructure, train clients on how to use digital services safely, and make investments in robust security measures.

International journal of management research and business strategy.Vol. 15(2)
Openalex Percentile: Top 79%
Islamic Finance and Banking Studies
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