The Power of a Name: Toward a Unified Approach to Naming Space Weather Events

Abstract Our increasing reliance on technology vulnerable to space weather effects underscores the urgent need for effective public communication about these phenomena. While scientific research thrives on precise technical language, broader public engagement necessitates a more accessible and memorable approach. This commentary advocates for developing and implementing a standardized nomenclature for geomagnetic storms, drawing parallels with established naming conventions in meteorology, astronomy, and geography. The lack of a consistent naming system hinders public awareness, preparedness, and ultimately, effective risk mitigation. We advocate providing a theoretical framework upon which a possible international working team, endorsed by the international bodies participating in the International Space Weather Coordination Forum, could initiate operations dedicated to storm naming criteria, protocols, and procedures.