Developing Alliances: Commentary on Lobbying for Endorsement of Community Psychology in Australia

This article provides a good example of community psychology in action, mobilizing resources, organizing constituents, utilizing allies and partners, and working political systems to effect change (or, more specifically, to prevent an adverse change). Knowing your enemy, using social networks, tailoring your message to the values of your audience, and working to “convince the organ grinder, rather than the monkey” are all important aspects of good community change efforts.