IMPROVING THE PERSONNEL MANAGEMENT SYSTEM IN THE CONTEXT OF DIGITAL TRANSFORMATION

In the modern era of digital transformation, enterprises are faced with the need to radically change their approaches to personnel management. Digitalization of HR processes is becoming a key element in increasing the efficiency and adaptability of organizations in a rapidly changing labor market and technological progress. This topic discusses the main areas of improvement of the personnel management system with an emphasis on the integration of digital technologies. Special attention is paid to new methods of recruitment, training and motivation of employees, which are implemented using modern digital tools – recruiting platforms, distance learning systems, corporate social networks and HR analytics. The challenges associated with the transformation of organizational culture, the need to develop digital competencies and overcome resistance to change among staff are analyzed. The article also discusses the possibilities of increasing employee engagement and optimizing HR processes through the use of artificial intelligence and big data. The result of the study is the conclusion that the systematic improvement of personnel management, taking into account digital technologies, is one of the key factors in ensuring the sustainable development and competitiveness of enterprises in the digital economy.