Using blockchain technology and big data to ensure the traceability and sustainability of agri-food supply chains

This article explores the potential of blockchain and big data analytics for enhancing traceability and sustainability in agri-food supply chains. It addresses the challenges of insufficient transparency and reliability in tracking the origin, quality, and safety of agricultural products. The study proposes a conceptual model integrating blockchain platforms with intelligent data analysis methods to create a decentralized system for recording and verifying food product information “from farm to fork.” Based on empirical data from expert surveys and business process modeling, the research substantiates the organizational and economic mechanisms for implementing this approach. The findings suggest that blockchain and big data technologies can significantly increase consumer trust, reduce transaction costs, minimize fraud risks, promote responsible practices, and contribute to sustainable development goals in the agrifood sector.