"DIGITAL ECONOMY", "DIGITALIZATION", "DIGITAL TRANSFORMATION": INTERPRETATION, ADVANTAGES AND DISADVANTAGES FOR THE COMPANY AND REGIONS

The article considers definitions of the concept of "digital economy", defines advantages from the side of economic and social benefits or effects, identifies risks. The definitions of the concepts of "digital transformation" and "digitalization" are considered, the main stages of complex business transformation are considered. The stakeholders of digital transformation who are directly interested in the result and provide supporting measures for development on their part are described, their role is reflected.