CURRENT ISSUES OF THE CONCEPT OF UNIVERSAL QUALITY MANAGEMENT (TQM) IN THE ACTIVITIES OF AMERICAN AND RUSSIAN COMPANIES

The article is devoted to the concept of universal quality management (TQM) in the practice of companies in the USA and the Russian Federation. The historical aspects of the introduction of TQM, key problems (reduced motivation, lack of statistical methods) and their solution through the integration of quality principles are considered. Using the example of leading organizations, the results of using TQM are shown: increased productivity, reduced costs, and increased customer loyalty. The differences in approaches are highlighted: the US focuses on system management and technology, the Russian Federation on leadership and ISO 9000/9001 standards. It is concluded that TQM has a positive effect on competitiveness when adapting to national conditions.