Utilisation of waterpipe tobacco imagery in cigarette advertising: a case study of American tobacco company and RJ Reynolds tobacco company
ATC and RJR used cultural imagery related to waterpipe tobacco and hookah to promote cigarettes. Understanding these methods can help address contemporary tobacco product advertising practices using cultural artefacts.
Authors
- Dorie E. Apollonio (ORCID: https://orcid.org/0000-0003-4694-0826)
- Stella Aguinaga Bialous (ORCID: https://orcid.org/0000-0002-6471-5457)
- Pamela May Ling (ORCID: https://orcid.org/0000-0001-6166-9347)
- Seyed‐Mehrdad Mohammadi (ORCID: https://orcid.org/0000-0003-4933-6130)
Institutions
- University of California, San Francisco (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2025-06-24
- DOI
- https://doi.org/10.1136/tc-2024-058896
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Institutes of Health