Characteristics of Data Utilization and Strategies for Enhancing Business Performance in Domestic Marine and Fisheries Data Firms

This paper examines marine and fisheries data utilization in Korea, analyzing 201 enterprises. Findings reveal a low data usage rate (21.9%), with small-scale firms dominating (78.1%) in manufacturing (42.3%) and distribution (18.4%). Data utilization improves operational efficiency (16.5%) and reduces costs (14.9%). Barriers include infrastructure gaps, technical limitations, and data quality issues. The study suggests enhancing data access, support systems, and quality standards to foster sustainable industry growth.