ANALYSIS OF THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE PRODUCTION OF TRADITIONAL MEDIA CONTENT

With the popularization of the Internet and mobile devices, people's demand for information is growing. The methods of content production by traditional media are ineffective, and the forms of content are isolated, which can no longer meet the rapidly growing needs of people for content information. Therefore, traditional media has lost a large number of readers and users in recent years. Traditional manual production methods, news tip collection, and news gathering are already outdated. With the rapid development and popularization of digital technologies, the use of artificial intelligence and big data technologies to improve the production efficiency and content quality of traditional media will become a trend in the development of traditional media.