Digital Product Lifecycle Management Based on the Knowledge Ecosystem Concept (In Russ.)

This article addresses topical issues in digital product lifecycle management, considering the growing uncertainty caused by rapid changes in the external environment and the unique characteristics of digital products, as well as the transformation of businesses into knowledge-based entities. The research is relevant because there is a need to develop a new approach to life cycle management based on the concept of a knowledge ecosystem. The aim is to create a compre-hensive model combining the traditional life cycle stages with knowledge management principles. This paper analyses the key components of the knowledge ecosystem and their impact on digital product lifecycle management processes. The research methodology includes a systematic review of the scientific literature, a comparative analysis, and concep-tual modelling. The authors propose an analytical framework describing the stages of integrating the ecosystem ap-proach to knowledge management into the lifecycle of a digital product. This framework includes the key knowledge types, digital tools, and management issues for each stage, revealing the lifecycle as a dynamic process embedded in the knowledge ecosystem. The paper also discusses the practical aspects of implementing the proposed approach, such as choosing tools and technologies, organizing teamwork and evaluating the effectiveness of digital product lifecycle management. The practical value of the presented model lies in its potential for strategic product planning and tactical decision-making at each stage of the product lifecycle. The results of the study could be useful for project management and digital product development specialists, as well as theorists of the ecosystem approach to business.