Digitalization of Communications with Medical Services Consumers: the Experience of Vietnam

In the context of digital transformation in healthcare in Vietnam, digital transformation in healthcare is identified as one of the main priorities and a key factor in the industry. The Ministry of Health has also issued many policies to en-courage digital transformation, notably the «Digital Health Transformation Project by 2030» to achieve goals towards universal healthcare coverage, sustainable development, and improving the quality of services and patient experiences. Digital technology platforms have changed how communication occurs between patients and hospitals, improving convenience and healthcare service quality. Despite these advantages, many challenges remain, such as data synchro-nization capabilities and uneven access to technology. This study aims to assess the current situation and explore influ-encing factors, thereby proposing solutions to enhance the effectiveness of digital platforms. The research results indi-cate that while digital technology brings many benefits, several challenges persist, such as data inconsistency and limi-tations in access for rural patients. Based on this, the study proposes solutions to enhance effectiveness.