Motivational Factors as a Key Element of Innovative Activities of Universities (In Russ.)

The development of innovative activity of universities is largely determined by the level of motivation of their employees to participate in innovative activities, which, in turn, is influenced by both internal attitudes and values of employees and external conditions created by the organizational environment of the university. The article considers the influ-ence of motivational factors on the level of innovative activity of research and teaching staff of universities. The pur-pose of the study is to identify the key incentives and barriers that determine the involvement of employees in innova-tive processes, as well as to formulate proposals for improving the motivation system in universities. The materials used are the data of a sociological questionnaire survey conducted among research and teaching staff. The methodological basis is a systemic and comprehensive approach. The relationships between the level of staff motivation and the innovative potential of universities are analyzed. It has been established that the main motivational incentives are profes-sional development, access to resources and support from management, while the most significant barriers include lack of funding and weak institutional support for initiatives. A conclusion is made about the need for a comprehensive approach to managing the motivation of scientific and pedagogical workers as a factor in increasing the innovative efficiency of universities. Directions for further research related to the empirical verification of the effectiveness of the proposed motivational mechanisms in various types of universities are formed.