Mosque, Mullah and Use of Social Media: Paradoxical Priorities of Peace and Religious Harmony in Pakistan

In non-Muslim countries, Mosques and mullahs are focal points of Muslim life. The mosque and mullah in Pakistan differ based on cultural, religious, and regional ideas. Social media's rapid expansion has significant impact on modern mode of communication patterns and raised questions about moral behavior and responsible use by mosques and mullah. Social media sites and apps have been used by hundreds of Islamic mullahs in Pakistan to spread their Islamic beliefs and ideologies. The purpose of this research paper is to examine how social media has helped mosques and mullahs through digital means of communication and engagement techniques. This research study reveals that these mullahs are using social media very extensively and they post their vlogs on daily and weekly basis. Followers of these mullahs repost their vlogs and comment on issues that are exclusive to Islam. This highlights the importance of using social media as tool to positively influence their followers by promoting the beauty of Islam, tolerance, understanding, interfaith harmony and compassion. About expressing their own Islamic identities through social media by mullahs, the current research also examines the position of Pakistani mosques and mullahs in modern so-called liberal communities. The study employs qualitative methodology to conduct literature review analysis portrayed by mosque and mullah in Pakistan. The research findings indicate that the strategies and procedures for improving and monitoring mullahs' and mosques' use of social media to promote their prosperity are very effective. According to the research's findings, mosques and mullahs have embraced social media as means of communication and as instruments for Da'wah and tableegh. Nonetheless, the results demonstrated that social media has been productive environment for the growth of online mullahs. This has put into question the long-standing Islamic customs that the un-experienced and uneducated Islamic so-called mullahs should mishandle any matters pertaining to Islamic Da'wah and Fatwa. According to the research findings, social media can result in harmful habits including social media addiction, abusive language used by mullahs, and the spread of offensive or trivial information by mullah and misuse of member and mahrab in some cases, which can make people religious sensitive for the unethical religious activity like road blocking and physical assault.