Study of the Impact of 6G Technology on the Strategic Management of Mobile Network Operators

The objective of this study is to analyze the emerging trends in the development of sixth-generation (6G) technology, to identify the key challenges and opportunities associated with the 6G era, including changes in mobile network operators’ business models, revenue structures, and infrastructure requirements, and to assess the impact of full-scale 6G deployment on the transformation of strategic management models within mobile operators. The authors applied a comparative analysis method , examining priority development goals of 6G technology alongside statistical data on the evolution of mobile networks. The empirical basis of the research comprised analytical reports and forecasts from leading industry analysts, as well as expert interviews with representatives of Russian and international operators and research institutions specializing in 6G technology. The study’s findings include the identification and systematization of priority objectives for 6G implementation in the context of the data economy; an analysis of the evolution of services provided by mobile operators during the transition to new technologies; and the formulation of fundamental approaches to changes in operator strategies. The novelty of the approach lies in the focus on 6G technology and the task of elucidating the interconnection between the necessity to transform operators’ strategic management systems and the development and deployment of 6G. The authors also propose key recommendations for developing a transformational strategic management model for mobile operators. The practical significance of this study lies in offering scientifically grounded recommendations and tools to all stakeholders for successfully adapting to technological and economic challenges and opportunities associated with 6G network deployment, including those related to business development strategies.