From Stated Importance to Revealed Preferences: Assessing Residential Property Features

The optimization of land development requires a deep understanding of end-user expectations to ensure that new residential environments are both market-responsive and socially sustainable. This paper presents a novel prioritization-based technique for identifying and ranking property features according to buyer preferences. Using the MoSCoW method in combination with conjoint analysis, the study evaluates the relative importance of various housing attributes, such as layout, number of rooms, access to transportation, and availability of parking or green areas. The results provide structured insights into demand-side priorities and offer actionable guidelines for developers, urban planners, and decision-makers engaged in land use planning. By linking individual housing preferences with broader planning strategies, the proposed framework contributes to the creation of better-aligned, user-centric urban developments. The approach is tested on a local property market, and its potential applications in strategic zoning, infrastructure placement, and residential density modeling are discussed.