Thick Planting Builds a Firm Base Color: A Study on the Conduction Path of “Ballad of the Great Wall” to College Students

Under the background of emphasizing cultural inheritance and value cultivation in the new era, the Ministry of Education promotes the integration of excellent traditional culture into university education. The Ballad of the Great Wall, as a classic anti-war song, carries a profound national spirit, but research on the precise transmission path for college student groups is still lacking. The purpose of this paper is to explore its effective transmission path for college students and help excellent cultural education in colleges and universities. By analyzing the cognitive and psychological characteristics of university students through multidisciplinary intersections, combining pedagogical and psychological theories, and carrying out empirical research, we find that university students are currently facing challenges such as insufficient understanding of the background of the times, lack of music knowledge, single teaching method and teaching facilities to be improved. Based on this, three transmission paths are proposed: classroom teaching, campus cultural activities, and new media communication. The study shows that these paths can effectively convey the spirit contained in “Ballad of the Great Wall”, stimulate the patriotic feelings of college students, enhance their identification with the sense of Chinese national community, and provide new ideas and practical references for the excellent cultural education in colleges and universities.