WAYS TO IMPROVE THE IMPACT OF DIGITALIZATION ON THE EFFICIENCY OF PUBLIC ADMINISTRATION IN UKRAINE

The article explores the theoretical and practical aspects of the impact of digitalization on the efficiency of public administration in Ukraine. The author analyzes the key areas of digital transformation in the public sector, particularly the implementation of information and communication technologies in administrative service delivery, decision-making processes, internal operations of government institutions, and communication with citizens. Special attention is given to the use of big data analytics and artificial intelligence technologies in public administration. It is substantiated that big data represents a strategic resource for modern governance, enabling more accurate decision-making, efficient planning, cost reduction, and improved quality of public services. The paper provides examples of practical implementation of these tools in Ukraine, such as through the digital platforms “Diia” and “Trembita”, as well as in the fields of healthcare, education, social protection, environmental monitoring, public safety, finance, and archiving. The study outlines the main barriers to digitalization in Ukrainian regions, including limited access to high-speed Internet in rural areas, low levels of digital literacy among the population and public servants, and insufficient civic engagement in the use of e-services. It is noted that successful digital transformation requires a comprehensive approach, which includes infrastructure development, updates to the legal and regulatory framework, improvement of digital competencies, ensuring cybersecurity, and promoting citizen participation in digital governance processes. In conclusion, the article presents recommendations for improving digital tools in public administration, aimed at strengthening democratic institutions, increasing public trust in government, and enhancing the quality and accessibility of public services.