Rural E-Commerce Enables Rural Revitalisation—A Case Study of Rongjiang County

在全面推进乡村振兴的背景下，农村电商的重要性愈发凸显。农村电商契合数字经济的发展方向，适配数字乡村发展行动计划，并满足乡村产业发展的需要，已成为乡村产业振兴和乡村振兴的重要动力。通过对农村电商重要性的分析，可以深入理解贵州省榕江县选择电商富农赋农的原因，并通过榕江县的实际案例，研究其农村电商促进乡村产业兴旺的发展路径，为推动乡村产业振兴、促进农村农业经济发展、全面推进乡村振兴提供参考。The importance of rural e-commerce has become more and more prominent in the context of comprehensively promoting rural revitalisation. Rural e-commerce fits the development direction of digital economy, adapts to the action plan of digital rural development, and meets the needs of rural industrial development, which has become an important driving force for rural industrial revitalisation and rural revitalisation. By analyzing the importance of rural e-commerce, we can deeply understand the reasons why Rongjiang County in Guizhou Province chooses e-commerce to enrich and empower farmers, and study its development path of rural e-commerce for rural industry prosperity through the actual case of Rongjiang County, so as to provide a reference for promoting the revitalization of rural industries, promoting the development of the rural agricultural economy, and comprehensively advancing the revitalisation of the countryside.