Exploring the Problem of E-Commerce Big Data’s Infringement on Users’ “Synthetic Privacy” under Marx’s Theory of Technological Alienation

随着科学技术的迅猛发展，以大数据为标志的网络技术的发展已经应用于我们日常生活中的方方面面，特别是电子商务领域，在人工智能的智能化数据分析之下，大数据可以给电商的整个流通过程带来极大的便利。但在电子商务大数据分析的过程中，我们却发现一些不需要其分析的信息却在未经我们同意的情况下被“拿走”了，这就会牵扯到我们的隐私安全问题。这些信息虽然不是直接的完整的隐私信息，但是通过大数据处理信息速度快、整合能力强的特点，仍然会形成威胁我们隐私安全的“合成型隐私”。因此，在马克思主义技术异化理论的指导下，探究电商大数据与个人“合成型隐私”的相互关系，并探寻其引发问题的解决之道就成为我们亟待解决的问题。With the rapid development of science and technology, the development of network technology marked by big data has been applied to various aspects of our daily lives, especially in the field of e-commerce. Under the intelligent data analysis of artificial intelligence, big data can bring great convenience to the entire circulation process of e-commerce. But in the process of analyzing big data in e-commerce, we have found that some information that does not require its analysis has been “taken away” without our consent, which will involve our privacy and security issues. Although these pieces of information are not directly complete privacy information, the fast processing speed and strong integration ability of big data can still form a “synthetic privacy” that threatens our privacy and security. Therefore, under the guidance of Marxist theory of technological alienation, exploring the relationship between e-commerce big data and individual “synthetic privacy”, and exploring the solutions to the problems it causes, has become an urgent issue that we need to address.