Modern methods of marketing research in the development of digital communications
The paper explores the latest marketing research methods used in the development of digital communications.The focus is on tools such as web analytics, social media analytics, machine learning, neuromarketing, and big data.The research highlights the role of digital research in forming personalized communication strategies.
Authors
- Nataliia Falovych
- Оксана Шевчук (ORCID: https://orcid.org/0000-0001-8283-4620)
- Vоlоdymyr Falovych (ORCID: https://orcid.org/0000-0002-5784-0233)
- Liliya Yakymyshy
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.64076/iedc250614.04
- Primary Topic
- Business and Economic Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00