Halal industry development strategy: a bibliometric analysis

Purpose This study aims to analyze the halal industry’s research trends and development strategies through a bibliometric approach. Using Biblishiny and VOSviewer, this study identifies publication patterns, key keywords and strategy clusters that contribute to the growth of the halal industry. Design/methodology/approach This study used a bibliometric approach to analyze trends and strategies for halal industry development based on scientific publications indexed by Scopus with the keyword halal. The sample used in the research was 2,783 documents published in 1950–2024, and they were analyzed using Biblishiny and VOSviewer. Findings This study reveals trends and strategies in the halal industry. Publications have increased since 2010, peaking in 2024, with the Journal of Islamic Marketing being the most productive. The most frequently used keywords in research articles include “halal,” “halal tourism,” “halal food” and “halal certification,” with current trends such as COVID-19, chemometrics and real-time PCR also being explored. Development strategies are divided into five main clusters: halal food, tourism, authentication, meat quality and supply chain. Research limitations/implications This study only uses data from the Scopus database in the form of journal articles. This decision may limit the scope of the study, and potential bias in source selection may also affect the analysis results. Originality/value This study provides a comprehensive bibliometric analysis of the halal industry by identifying research trends, dominant keywords and the evolution of publications from year to year. Unlike previous studies that focused more on certain aspects (e.g. halal certification or halal tourism), this study integrates various strategic perspectives based on five main clusters found through bibliometric analysis. By grouping research into five main clusters, this study offers a more comprehensive strategic framework for developing the halal industry.