ADAPTIVE STRATEGIC MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE POST-CRISIS PERIOD

The article examines adaptive strategic management as a key approach for ensuring the resilience and competitiveness of agricultural enterprises in the post-crisis period. Agricultural enterprises face challenges due to economic instability, supply chain disruptions, and external shocks such as conflicts and global crises. Traditional strategic management methods, focused on stability, prove insufficient in such uncertain conditions. Enterprises must adopt flexible strategies to respond to rapid changes and ensure long-term sustainability. Key elements of adaptive strategic management include flexibility in planning, innovative technologies, risk management, resource optimization, and ecological sustainability. The role of digitalization, including ERP systems, IoT, satellite monitoring, and Big Data analytics, is highlighted as crucial for optimizing processes, enhancing productivity, and reducing costs. These technologies improve decision-making, increase resource efficiency, and enhance market adaptation. The study explores post-crisis adaptation strategies such as production diversification, technological innovation, market forecasting, and sustainable farming. Diversification reduces market dependency, while precision agriculture enhances productivity and minimizes risks. Market analysis tools help anticipate price fluctuations and optimize sales. Sustainable practices, including eco-friendly methods and efficient logistics, support ecological and financial stability. Financial stability and market diversification are identified as crucial for resilience. Strengthening financial foundations enables enterprises to withstand volatility and invest in recovery and growth. Efficient logistics and supply chain management are essential for cost reduction and timely distribution. The article concludes that adaptive strategic management is vital for agricultural enterprises. By integrating innovation, financial stability, and sustainability, they can recover from crises and strengthen their competitive position in an unpredictable global market.