DEVELOPMENT OF INCLUSIVE AND REHABILITATION TOURISM SERVICES AS A COMPONENT OF TOUR OPERATING IN UKRAINE

The article discusses the main approaches to the definition of inclusive and rehabilitation tourism. It is noted that the development of inclusive and rehabilitation tourism in Ukraine has significant socioeconomic potential. First of all, the development of this tourist destination contributes to ensuring equal access to tourist services for all categories of the population, in particular for Jews with different physical abilities, families with children and the elderly. The development of inclusive and rehabilitation tourism will not only help to increase the level of social integration, but can also have a positive impact on the country's economy by stimulating the creation of new jobs, attracting investment flows to the development of infrastructure facilities and services, and expanding the range of services of Ukrainian tourism operators. Creating conditions for the development of inclusive tourism is not an easy task. Accessibility issues and ways of implementing accessibility and barrier-free programs need to be promoted in a comprehensive manner, and accordingly, we have identified the main principles that should be relied upon when implementing such programs. Investments in the accessibility and adaptation of tourist facilities not only increase the attractiveness of Ukraine as a tourist destination, but also create conditions for the development of local communities, making inclusive and recreational tourism an important element of the country's sustainable socio-economic development. At the same time, it is necessary to pay attention to the negative factors that complicate the development of inclusive and rehabilitation tourism in Ukraine in today's realities and ways to overcome them. It has been determined that one of the key problems hindering the development of inclusive tourism is a lack of understanding of its significance and benefits. This problem encompasses several aspects, including a low level of awareness among government officials, tourism industry workers, hospitality industry, and the general public. One of the main principles of Ukraine's post-war reconstruction should be the formation of a barrier-free environment that will become the basis for the development of inclusive tourism. We propose an improved functional model of inclusive and rehabilitation tourism in Ukraine in the postwar period. Such a strategy will not only support the social integration of vulnerable groups, but also ensure sustainable economic development of the country in the new reality.