INNOVATIVE EMPLOYMENT AS A COMPONENT OF ENSURING THE SUSTAINABILITY OF THE NATIONAL ECONOMY

The article highlights the uniqueness of innovative employment processes as one of the main factors contributing to ensuring the sustainability of the national economy and increasing its competitiveness in the face of modern global challenges. The study analyzed current trends in the labor market of Ukraine, including the impact of the socio-economic crisis caused by the full-scale war on the dynamics of unemployment, employment processes and the reduction of job offers. Particular attention is paid to assessing the role of youth in the implementation of innovative forms of employment, such as remote work, freelancing and flexible forms of work, which have become relevant in the context of the digitalization of the economy and changes in the labor market. The article substantiates the importance of increasing digital competencies among the population, modernizing the education system and expanding opportunities for the professional development of young specialists, especially through support for STEM education, which serves as the basis for training highly qualified personnel. Within the framework of the work, several scenarios for the development of innovative employment were developed, including technological breakthrough, market orientation, accumulation of innovative potential and social orientation. Each of the proposed scenarios takes into account the specifics of modern socio-economic conditions of Ukraine and offers strategies that allow adapting the labor market to changes. A number of practical measures are proposed to activate innovative employment, including improving legal regulation, attracting investments in scientific and research activities, implementing innovative results in production processes, optimizing the industry structure of employment and creating favorable conditions for the inflow of foreign investments. The work substantiated that the development of innovative employment is not only a means of adapting the modern economy of Ukraine to global challenges, but also the basis for increasing labor productivity, sustainable economic growth and creating conditions for the integration of new technologies into various industries.