TRANSFORMATION OF THE INNOVATION ENVIRONMENT UNDER THE CONDITIONS OF DIGITALIZATION: RETROSPECTIVE ANALYSIS AND CURRENT TRENDS

The article presents a comprehensive study of transformation processes in the innovation environment under the influence of digitalization, based on combining retrospective analysis and examination of current development trends. The use of a systematic approach to analyzing theoretical concepts and empirical data has enabled the formation of a holistic understanding of innovation systems evolution and identification of their digital transformation specifics. It is substantiated that digitalization leads to fundamental changes in the mechanisms of innovation creation, diffusion, and implementation, forming new models of innovative activity based on network interaction and platform solutions. It has been established that the current stage of development is characterized by the formation of digital ecosystems that function on the basis of platform technologies and ensure effective integration of resources of various participants in the innovation process. Based on the conducted analysis, key factors determining the successful adaptation of the innovation environment to digital age challenges have been identified and systematized. Among them, particular importance is given to: technological readiness, development of digital competencies, quality of institutional environment, effectiveness of innovation financing mechanisms, and level of digital infrastructure development. The necessity of a comprehensive approach to managing these factors for ensuring effective digital transformation has been substantiated. The main challenges and barriers to digital transformation of the innovation environment have been identified. It has been revealed that alongside technological and financial constraints, institutional barriers related to imperfect regulatory framework and low level of innovation culture development play a significant role. A complex of measures to overcome these barriers has been proposed, including the development of public-private partnership mechanisms and stimulation of international cooperation in the field of digital innovation.