THE ROLE OF DIGITAL PLATFORMS FOR THE DEVELOPMENT OF UKRAINIAN AGRICULTURAL EXPORTS

The use of digital platforms has recently become increasingly common in various areas of the economy. Some companies use them to promote their own products and export them to international markets, which is already effective in many economic sectors. This emphasizes the possibilities of their use in ensuring the export of agricultural products. The article is devoted to considering the features of the use of digital platforms for the export of agricultural products. Given the insufficient study of this issue by domestic scientists, it was important to conduct our own research. The purpose of the article: was to determine the role, opportunities and directions of using digital platforms in ensuring the direct export of Ukrainian products to international markets. It was also important to consider the features of such digital platforms, their penetration into the agricultural industry of Ukraine, the prospects, advantages and disadvantages of using them to ensure the direct export of Ukrainian agricultural products. The essence of the concept of "digital platforms" is defined and their key features are outlined. An analysis of current trends in the digitalization of the agricultural sector is carried out. The features and directions of using digital platforms in the agricultural sector and in order to ensure direct exports of Ukrainian agricultural products are determined. Particular attention is paid to the possibilities of using online platforms for trade – international trading platforms, through which domestic farmers can sell their products directly to foreign consumers. The advantages and disadvantages of using digital platforms for the development of direct exports of Ukrainian agricultural products to international markets are determined. It is established that the role of digital platforms in ensuring the export of agricultural products is significant. It is necessary to create all conditions for their successful implementation by domestic entrepreneurs, primarily in small and medium-sized businesses. The study of this topic has significant prospects in the future.