MECHANISMS OF RESTORATION AND DEVELOPMENT OF AGRICULTURAL TOURISM IN WAR AND POST-WAR PERIOD

The research which has been presented in the article, reflects the global challenges of today as for the restoration and the development of the agrarian tourism in Ukraine in the conditions of the uncertainty. The main directions and the stages of the creation of the new innovative tourism industry have been determined that will cover all spheres of the economic activity. The main aspects of the formation of the Strategy of the development and the restoration of the agrarian tourism have been grounded, which are focused on "breakthrough" innovations, the implementation of blockchain technologies in order to create the comfortable, the safe and the personalized tourist product. The need of the rigorous analysis of the resource potential of the region has been emphasized, namely, tourist infrastructure, logistics, cultural traditions, national cuisine, staffing, unique and representative, from the consumer's point of view, resources, and the use of the experience of the countries that have suffered the consequences of the war, in order to form the current Strategy of the formation and the development of the agrarian tourism in the regions of Ukraine in the conditions of the uncertainty. The impact of the agrarian tourism on the formation of the economies of the countries of the European Union has been determined in the research and this experience during formation of the innovative model of the development of industry in Ukraine has been proposed to take into account. The main tasks of the restoration and the development of the agrarian tourism in Ukraine have been determined in the article, the implementation of which will allow the industry to be competitive in the world market of tourist services. The main challenges and the limitations of the functioning of the agrarian tourism as the result of large-scale aggression by russia have been emphasized and the need to ensure the diversification of the development of the agrarian tourism based on increasing capitalization and the innovative attractiveness of the agribusiness enterprises, the formation of market institutions, which will foresee the increase of the efficiency of the use of the resource potential, which are ensured the comfortable and the unsafe conditions of the consumption of the tourist product. With the purpose of the solution of existing problems, the restoration and the effective development of the industry of the agrarian tourism, the need of the formation of the acting post-war model of the Strategy of the Development of the Agrarian Tourism with the balance of its economic and the ecological components has been emphasized, which will correspond to the goals of the sustainable development of the region.