METHODOLOGICAL PROVISION OF ASSESSMENT OF ENTERPRISE ACTIVITIES BASED ON MODELING OF A BALANCED SCORECARD OF INDICATORS

The article considers the methodological support for assessing the performance of an enterprise based on a balanced scorecard, and also summarizes the development of a management decision based on the results of modeling a balanced scorecard for assessing the performance of an enterprise. The complexity of the assessment based on a balanced scorecard is analyzed, which makes it possible to comprehensively and systematically assess the enterprise in terms of the main areas of its activity, the interdependence and balance of indicators that assess the determining factors of not only the current, but also the future development of the enterprise. The modeling process is complete if, based on the calculated mathematical model, an effective management decision can be substantiated and adopted. In view of this, modeling a balanced scorecard for assessing the performance provides for the final stage of developing a management decision to increase the efficiency of the enterprise and improve its management. It also allows you to fully assess all the factors that determine the success of an enterprise's activities and allows you to solve many problems that arise at the enterprise. The results of modeling a balanced scorecard should be used practically at all stages of developing a management decision to increase the efficiency of an enterprise's activities based on its assessment. All stages of developing a management decision to increase the efficiency of an enterprise's activities based on its assessment require appropriate information support, the basis of which can be the components and results of modeling a balanced scorecard. It comprehensively links the enterprise's strategies with operational and ongoing management and increases its operating efficiency. The main purpose of using a balanced scorecard is to ensure quantitative and qualitative consistency between various indicators that help to comprehensively determine the success of an enterprise's activities. It provides a tool, means and method of activity management that provides it with information, analytically and methodically.