Study on the Development Challenges and Countermeasures of Rizhao Wulian Cherry Industry—An Empirical Analysis Based on Questionnaire Surveys and Real-Time Data Analysis

数字化赋能乡村振兴是当前农业现代化的方向。日照市五莲樱桃作为典型案例，其产业链的智能化升级和效益提升仍面临诸多挑战。文章基于问卷调查和实时数据，从生产情况、经营模式、市场占有率等维度作为切入点，系统分析该产业在科技赋农阶段的核心瓶颈，并提出具有针对性的解决方案。该项研究旨在为农户提供切实可行的营销策略，助力地方农业产销智能化转型，推动产业高质量发展，并为乡村振兴与农业现代化提供实践参考。研究成果有望为乡村现代化建设贡献实证经验。Digital empowerment for rural revitalization represents a crucial direction in modern agricultural development. As a representative case, Wulian cherry in Rizhao City still faces multiple challenges in intelligent industrial chain upgrading and efficiency enhancement. Based on questionnaire surveys and real-time data analysis, this study systematically examines core bottlenecks of the industry in the stage of technology-enabled agricultural development through dimensions including production status, operational models, and market share. It proposes targeted solutions aimed at providing practical marketing strategies for farmers, facilitating intelligent transformation of agricultural production and marketing at the local level, promoting high-quality industrial development, and offering practical references for rural revitalization and agricultural modernization. The research findings are expected to contribute empirical insights to the advancement of rural modernization.