LIFE VALUES IN RUSSIA: DYNAMICS OF CHANGES AND THEIR STRUCTURAL ASSESSMENT BASED ON BALANCED QUANTITATIVE INDICATORS

The object of the research is the life values of the population of the Russian Federation, which significantly influence people's behavior and their engagement in socio-economic and political spheres. This topic is especially relevant today, amidst considerable social, economic, and political changes. An objective assessment of shifts in these values can help us better understand the current state of our society. The subject of this study is quantitative indicators that measure the implementation of key life values among Russians. The hypothesis suggests that these indicators can be used to track dynamics of changes in these values. The aim of the research is to assess, calculate, and identify trends in the life values of Russians using appropriate measures. The scientific novelty of the study lies in the use of such quantitative indicators that provide an accurate assessment of life values. The primary research methods include quantitative, comparative, and statistical analyses, as well as sociological surveys. The findings indicate a positive trend in the quantitative indicators, reflecting an overall improvement in the most significant aspects of life for Russians. The conclusion drawn from this study is that the satisfaction of basic needs enhances the values of self-development, self-realization, comfort, and security across various areas of life. Additionally, achieving harmony and peace of mind, contributing to society and the country, and pursuing personal growth have become increasingly important. There is also a noticeable rise in altruistic aspirations and the significance of social values.