Development of a comprehensive strategy for personnel motivation for enterprises in the conditions of war and post-war state in Ukraine

The article examines the main stages of developing a comprehensive strategy for motivating personnel of Ukrainian enterprises under martial law. Considering the challenges caused by military actions, approaches to ensuring effective employee motivation are analysed, which contributes to maintaining business stability and economic development of the country. The article is devoted to the development of a comprehensive strategy for motivating personnel of Ukrainian enterprises in the conditions of war and post-war conditions. The study substantiates the relevance of the problem of motivating employees in the conditions of crisis phenomena caused by the war, and identifies the key challenges faced by employers. The main problems were a decrease in the level of security, financial instability, emotional burnout and mass migration of the workforce. The article considers the main approaches to increasing motivation, in particular the balance of material and non-material incentives, social support, psychological assistance, career development and the introduction of flexible forms of employment. The importance of adapting motivational mechanisms to new socio-economic conditions is emphasized, which will contribute to maintaining business stability and the efficiency of labour resources. The results of the study indicate that the successful implementation of a motivation strategy involves a combination of financial incentives with measures for the social protection of employees, corporate social responsibility and professional development. The implementation of such comprehensive approaches will allow Ukrainian enterprises not only to preserve their human resources, but also to ensure the recovery of the country's economy. The current challenges of the post-war period necessitate the use of new approaches to motivation, including the use of flexible forms of employment, the provision of psychological support and the implementation of educational programs. The combination of material and non-material incentives will create conditions for long-term employment and increased labour productivity. In addition, enterprises should actively participate in social initiatives, which will increase trust in employers and contribute to the overall stabilization of society.