The Influence of Islamic Local Wisdom Through Destination Attachment to Islamic Socio-Cultural Responsibilities and Halal Tourism Return Visit Behavior Intentions

This study examines the role of Islamic Local Wisdom (ILW) in shaping revisit intentions and Islamic socio-cultural responsibility within the context of halal tourism. It evaluates how Halal Destination Attributes (HDA), including ILW, influence these outcomes, with place attachment as a mediating variable. Using SEM-PLS analysis on survey data from 436 tourists across ten priority halal tourism destinations in Indonesia, the research tested 23 hypotheses, of which 13 were supported. The findings reveal that Islamic morality and ILW significantly enhance revisit intentions, socio-cultural responsibility, and destination attachment. Conversely, prayer facilities and halal attributes did not show significant direct effects. Place attachment emerged as a critical mediator, strengthening Islamic morality and ILW's impact on revisiting intentions and socio-cultural responsibility. However, it did not mediate the effects of prayer facilities and halal attributes. These results highlight the importance of integrating cultural and ethical dimensions into halal tourism offerings to foster emotional connections with destinations. The study highlights the importance for halal tourism managers to prioritize Islamic morality and intercultural learning within work environments to enhance tourist loyalty and socio-cultural engagement. It also suggests re-evaluating prayer facilities and halal attributes to move beyond functional considerations. This research contributes to a deeper understanding of the interplay between Islamic values, cultural heritage, and tourist behavior in developing sustainable and competitive halal tourism destinations.