Conceptual Approach to a Smart Way of Attracting Passengers to Trains Through the Train Interior

Rail transport is a perspective transport mode of the future due to its low environmental impact. Various push and pull measures can be used to increase the modal share of rail. Given the restrictive nature of push measures, it is smart to make maximum use of pull measures. One of the pull measures is the user-friendly interior of rail vehicles, which is the aim of this paper. First, a review of existing studies and methods used to obtain user preferences is conducted. Based on the findings, a conceptual approach for obtaining user preferences and designing an optimal rolling stock interior concept was subsequently defined. The main idea of the proposed approach is to consider the passenger's stay in the vehicle as a dynamic process - the passenger does not only sit in a seat, but also moves during the journey (e.g. goes to the toilet, takes things out of carry-on luggage etc.). Another important part is to take into account external influences such as frequency of connections or journey times.