Usage of a Cognitive Bias Web-game to Increase Accurate Interpretation of Online Consumer Reviews

Online reviews are a crucial asset for e-commerce platforms as they provide consumers with valuable insights into products. It is important to note that these reviews are subjective and may contain biases. Therefore, it is essential to approach them with a critical eye. Despite this, online reviews remain a valuable tool for consumers when making purchasing decisions. This study focuses on developing web-based mini-games that target cognitive biases. The games are specifically designed to enhance the perception of e-commerce online reviews. A pilot study involving 85 participants was conducted to explore the potential of integrating these cognitive bias games into web platforms. The findings indicate promising avenues for leveraging these games to enhance cognitive personalization and improve the quality of e-commerce online reviews.