APAKAH KEPUTUSAN PERUSAHAAN MELALUI PENGGUNAAN UKURAN PERUSHAAN DAPAT MENINGKATKAN NILAI PERUSAHAAN?

This quantitative research aims to determine the effect of capital structure, earnings per share (EPS), and dividend policy on firm value and whether company size can moderate these effects. The data used is secondary data in the form of annual reports of palm oil companies listed on the IDX for the period 2019-2022, the sample was selected using purposive sampling method. The analytical tool used is EViews 10 to test the hypothesis, while Microsoft Excel is used for collecting and visualizing the results. The results of hypothesis testing show that EPS has a significant and negative effect on firm value, where EPS signals are perceived negatively by investors due to high corporate Debt, increasing the risk of bankruptcy. This result is relevant to the economic conditions during the pandemic, where companies tend to go into Debt to finance their companies. In addition, dividend policy and capital structure variables do not affect firm value, and firm size is unable to fulfill its role as a moderating variable. This research is based on differences in the results of previous studies as well as differences in samples and economic conditions in the research period, thus becoming the basis for novelty from previous studies.