Awareness and Adoption Tendency to Disruptive Technologies Among Medium and Large Retail Businesses in Bacolod City

This study investigates disruptive technologies' awareness and adoption tendencies among medium and large retail enterprises in Bacolod City, addressing a gap in localized research. While global and national impacts of such technologies have been studied, little is known about how businesses at the local level perceive and prepare for these innovations. Using a descriptive-correlational design, the research surveyed 113 retail businesses selected through random sampling from a population of 15,869 registered enterprises, focusing on those with the capacity to invest in technology. The study employed a validated and reliable researcher-made questionnaire, gathering data through both online and in-person methods, and analyzed responses using descriptive statistics and chi-square tests. Findings reveal that most retail businesses in Bacolod are small to medium-sized enterprises (SMEs) with moderate capital (Php 15M–Php 100M) and operational experience (11–15 years), predominantly specialty stores offering non-food products. These firms face challenges in scaling and innovation, likely due to limited access to finance, managerial expertise, and technological resources. Awareness levels vary across technologies: Artificial Intelligence (AI) and Big Data have the highest recognition, while 3D Printing and Virtual/Augmented Reality lag behind. Blockchain shows mixed awareness, with a notable portion very aware but also some unaware. The results indicate a growing familiarity with core digital technologies that drive data-driven decision-making and automation, yet highlight significant knowledge gaps in emerging innovations. This suggests the need for targeted educational programs and policy support to enhance digital transformation in the local retail sector. The study’s insights are valuable for business owners, policymakers, and researchers aiming to foster technology adoption and competitive advantage within Bacolod’s retail industry, aligning with broader findings on SME challenges and opportunities in developing economies.